Concept

Marvielab is an Italian brand founded in 2006. The designs proposed by the brand are the physical realization of a refection on the ‘conscious dressing’. The brand develops several projectsv which reinterpret the basics of the wardrobe, each through a precise concept. Individual projects are the result of the deconstruction and reconstruction of classic pieces of clothing and represent a study both on form and function, a combination of essential design and natural and trans-seasonal materials. The designs come from considerations on the daily use of the dress and on the attitude of the wearer. The outfts are designed as an examination of the relationship between the garment (form-material) and the person wearing it (volume-personality). The subject is seen as a three-dimensional shape, the garment, instead, as a fat shape. The garment is intended as a variable element, the subject is thought of as an editable form. In the interaction of these two elements, the body finds its way of dressing and the garment acquires its own personality.